Strategic Planning, Then and Now by Laura Stack

Published: Wed, 04/03/13

"No battle plan survives contact with the enemy." -- Helmuth von Moltke the Elder, nineteenth century Prussian Field Marshal.

Strategic Planning, Then and Now

Recently, the concept of strategic planning has become a popular business focus, especially among companies scrambling to keep up with our brave new world's frantic pace. We've always practiced strategic planning at some level, of course, but what we meant by the term a few years ago barely resembles today's reality. This should come as no surprise in an era when last week's smartphone can't even run this week's apps. 

Once upon a time, strategic planning was a leisurely process, hidebound and bureaucratic. Some managers still treat it as such; worse, they see strategic planning as something mysteriously created by senior executives and/or outside consultants, perceiving execution as little more than the downstream part of the process. The top brass decides what to do, and staff members take the decision and run with it. 

In reality, what the workers do often isn't what the leaders dictate; they adapt on the fly to fit the current reality. If you haven't already realized and accepted this, then you'd better open your eyes immediately. Yes, managers and other leaders still play a crucial role in strategic prioritization: but today's business world is much too unpredictable to straitjacket your front-liners with last year's (or last week's) strategies.

Keep these things in mind as you proceed with your strategic planning:

Strategic Planning, Then and Now
 
Think Flexibly
1. Think Flexibly.  I could fill a book with things we thought would never happen, but did anyway-and almost always suddenly. The Berlin Wall went down in a matter of days. The Soviet Union collapsed soon after. CDs and DVDs revolutionized data storage and entertainment. Guns 'n Roses even released their album Chinese Democracy. Everything's in a state of flux, so old-fashioned 3-to-5 year strategic plans don't work for business anymore. At best, you can only outline an operational plan a year or so ahead, and even then you'd better review your strategic priorities often to correct your daily course. Office Depot, Inc., for example, caught on quickly; in the first quarter of 2009, the company began reviewing its annual budget monthly, a practice that has resulted in several profitable mid-course changes. Many companies have followed suit, but the practice isn't yet universal.
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(C) 2013 Laura Stack. Laura Stack is America's premier expert in personal productivity. For over 20 years, her speeches and seminars have helped professionals, leaders, teams, and organizations improve output, execute efficiently, and save time at work. She's the author or coauthor of 10 books, most recently, What to Do When There's Too Much to Do. To invite Laura to speak at your next meet or register for her free monthly newsletter, visit www.TheProductivityPro.com