Employee Loyalty: How to Create and Maintain a Loyal Team

Published: Thu, 04/17/14

"I'll take fifty percent efficiency to get one hundred percent loyalty."—Samuel Goldwyn, American movie mogul. 

Employee Loyalty: How to Create and Maintain a Loyal Team

To paraphrase Forrest Gump, loyalty is as loyalty does. In recent years, some business leaders have bemoaned the death of old-fashioned employee loyalty, as workers realize that technology has freed them from some workplace restraints. Many have also decided they can get farther faster by jumping from one company to another, rather than by working their way through the hierarchy of one organization.

This is unfortunate, but it represents a natural evolution of the workplace. Conditions have changed drastically in the past several decades. Given global competition, the lingering Great Recession, and shareholder demands for greater value, most companies can no longer guarantee lifelong employment or provide traditional pensions. The loyalty guarantees workers once took for granted no longer exist...so it should come as no real surprise that many workers feel their leadership has no loyalty to them. In an environment like that, why should they feel loyal toward the company? 

The New Paradigm

That said, employee loyalty need not be a thing of the past. No one really expects lifelong loyalty anymore, but you can certainly increase team loyalty to levels not seen for years if you'll make just a few adjustments to the way you do business. 

 
1. Treat your people with trust and respect. Your chief aim should be to make your team's work easier, by clearing the way toward your organization and team goals. Respect your people by making those goals very clear, and show them you're working as hard as they are. Don't look down on your team members or dismiss their concerns, and give them the training and advice they need to do their jobs well. Shared respect has many routes, and you have to police them all. 
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