Back in the golden age of American business-before the dot-com meltdown, the Great Recession, and the banking crisis-most business leaders considered strategy and execution two different (if related) factors in the business equation. Strategy was something arrived at gradually at high-level meetings that took days, typically defined in 3-to-5 year chunks. At best, execution represented the downstream outcome of the leadership strategy, which was to be implemented by the management team.

We all know better now, having realized the hard way that strategy and execution are actually aspects of the same business continuum. In its most simplistic sense, execution is the process of moving from A to B, or from a stated strategic initiative to a tactic. Efficient execution, then, is the shortest distance between the goal and a check mark; effective execution is the most profitable outcome between the goal and a check mark. As you know, efficiency and effectiveness aren't always the same thing: you can get something done quickly, but it might not be the most profitable in the long run. Ideally, business leaders want to do both: achieve Maximum Results in Minimum Time™.

If you order Execution IS the Strategy, forward your receipt to execution-book@aweber.com and, you'll receive the following complimentary bonuses:

1.      An excerpt of the book with Table of Contents, Introduction, and Chapter 1 to whet your appetite.

2.      A one-year subscription to Laura Stack's Strategic Execution online video series for leaders. Each five-minute weekly video comes with a transcript and a "training blueprint" with key points, discussion questions, and an exercise to help you take the learning back to your team. These videos provide valuable discussion points for your staff meetings.

3.      A Leader Guide and a Discussion Guide to help you run a book club with your team. 

4.      A complimentary online assessment of the Execution Quotient from the book, which will help you discover which of 36 obstacles are preventing your team from getting things done.

5.      Leadership videos from Laura Stack. In this 4-part video training series, Laura Stack presents the L-E-A-D Formula from her new book. You'll receive four five-minute videos, one covering each step of the L-E-A-D Formula.

6.      A link to download thousands of dollars in educational resources from the following authors: Joe Calloway, Liz Weber, Daniel Burrus, Kristin Arnold, Barry Banther, Dianna Booher, and Janelle Barlow.

ORDER YOUR COPY TODAY