Like the old gray mare of legend, strategic execution just ain't what it used to be-a point that hit home repeatedly as I conducted interviews with high-level executives in a number of industries while researching my latest book, Execution IS the Strategy.

Ideally, a strategic plan serves as a vehicle for continually reminding organizational leaders to evaluate the direction of their businesses according to their overall goals. But this doesn't always happen. Why? Because there's barely enough time to stop and take a breath anymore-much less implement a tool that may be stale before it's a month old. 

Today, leaders rely on their front line workers to help them make solid, reliable decisions on how to best execute the objectives that advance organizational strategy. 

L = Leverage: Do you have the right people and drivers in place to achieve your strategic priorities-ones that allow you to execute your strategy when the rubber hits the road? If not, then you have a talent/resource issue.

E = Environment: Do you have the organizational atmosphere, practices, and culture that will allow your employees to easily support your strategic priorities? If not, you have a cultural/engagement issue. 

A = Alignment: Do your team members' daily activities move them toward the accomplishment of the organization's ultimate goals? If not, then you have a communication/productivity issue. 

D = Drive: Are your organization's leaders, teams, and employees agile enough to move quickly once the first three pieces of this process are in place? If not, you have a speed/agility issue.

If you order Execution IS the Strategy, forward your receipt to execution-book@aweber.com and, you'll receive the following complimentary bonuses:

1.      An excerpt of the book with Table of Contents, Introduction, and Chapter 1 to whet your appetite.

2.      A one-year subscription to Laura Stack's Strategic Execution online video series for leaders. Each five-minute weekly video comes with a transcript and a "training blueprint" with key points, discussion questions, and an exercise to help you take the learning back to your team. These videos provide valuable discussion points for your staff meetings.

3.      A Leader Guide and a Discussion Guide to help you run a book club with your team. 

4.      A complimentary online assessment of the Execution Quotient from the book, which will help you discover which of 36 obstacles are preventing your team from getting things done.

5.      Leadership videos from Laura Stack. In this 4-part video training series, Laura Stack presents the L-E-A-D Formula from her new book. You'll receive four five-minute videos, one covering each step of the L-E-A-D Formula.

6.      A link to download thousands of dollars in educational resources from the following authors: Joe Calloway, Liz Weber, Daniel Burrus, Kristin Arnold, Barry Banther, Dianna Booher, and Janelle Barlow.

ORDER YOUR COPY TODAY