Do you remember the first time you went to a hotel room that had an in-room coffee maker? I do—it was nearly 25 years ago, when I was trainer for a seminar company called CareerTrack (anyone remember them?). I didn’t even drink coffee at the time, but I made it, because it was so cool. Today, if you stay at a hotel that doesn’t have a coffee maker, you think, “What is wrong with this place?” What happened? You got spoiled. Your expectations are now higher. And hotels responded accordingly—now we want irons, blow dryers, and refrigerators. 

It’s not just hotels—the bar has been raised by customers everywhere. In the “old” days, you used to be able to say “I’ll put that in the mail to you, and you should get it next week.” Those of you with gray hair can recall those days, but you youngsters reading this weren’t around yet. Then the fax machine became mainstream in the late 1980’s, and you could tell your clients, “I’ll fax that right over to you.” Oooooh, now our customers got used to faster response times…and got a little more demanding. 

In this video, I discuss the importance of keeping up with your tasks so that you can keep up with increased demand from your customers.